Eight high-end opticians chains together form the EyeCare Group, with approximately 100 stores and 600 employees.
The Group consists of eight independent family businesses, being Bril In Mode, Briljant Group, City Lens group, EyeCare, Iris Optics, Saton Optics, Van der Leeuw Optics and Verhoeven Group. The individual companies within the Group will work together with the aim of further professionalising their companies and enabling them to grow more strongly. The Group has the ambition to become the market leader in the higher segment of the Dutch optics and hearing industry. The merger enables the group to realize significant synergy benefits.
Rob van der Leeuw, owner of Van der Leeuw Optics and Non-Executive Director of EyeCare Group explains:
“I am very enthusiastic about the future collaboration between the joint opticians. EyeCare Groep is the first major player in the higher segment of optical companies with national coverage. In addition, the Group has the financial resources to grow into a data-driven organisation with a fully integrated omnichannel strategy. Ultimately, we aim to provide our employees with opportunities to increase their professional knowledge, let our customers experience premium eye care and provide them with personalised and innovative products. In addition to organic growth, we also see plenty of opportunities to further expand the number of stores through acquisitions.”
Lindenaar & Co acted as advisor to the eight optical chains and coordinated the entire process, including a search for a buyer of the EyeCare Group
Bril in Mode
Bril in Mode is an optical chain with eight stores in the east of the Netherlands
Briljant Group
Briljant Groep is an optical chain with eight stores located in the provinces of Gelderland, Brabant and Limburg.
City Lens
City Lens is an optical chain with five stores in the Rotterdam and The Hague area.
EyeCare
EyeCare is an optical chain with approximately forty stores throughout the Netherlands.
Iris Optiek
Iris Optiek is a group of four stores in and around The Hague.
Van der Leeuw Optiek
Van der Leeuw Optiek is the largest and best performing high-end optics store in the Netherlands. The store is located in Delft.
Saton Optiek
Saton Optiek is a chain of six optical stores in the Randstad.
Optiek Verhoeven
Verhoeven Groep is a chain of approximately thirty optical and hearing shops in Brabant.