VBK Beheer has acquired Bruna from its former shareholders PostNL and ING. As a result of the acquisition, VBK Beheer will continue as the Shared Stories Group. Bruna will have a separate position within the new concern. Amongst Bruna, the new group includes VBK Uitgeversgroep and Bookchoice.
Lindenaar & Co acted as advisor to the shareholders of VBK Beheer and assisted them in analysing the current and historical performance and the testing of possible strategically forecasted scenarios by means of an extensive financial model.
With around 300 stores, Bruna is one of the most important retailers for books, magazines, greeting cards and stationery
Profile VBK Beheer
Until the acquisition of Bruna, VBK Beheer consisted of VBK Uitgeversgroep and Bookchoice. VBK is a group of fiction and non-fiction publishers. As a group VBK is market leader in the general book market. Bookchoice provides a subscription service where readers receive selected e-books and audio books for a fixed contribution per month