The shareholders of Creative Group have sold part of the company’s outstanding share capital to private equity firm Soestdijk Capital.
Soestdijk Capital brings operational and strategic expertise to the company and will assist Creative Group with its international roll-out strategy and the further professionalization of the organisation.
Lindenaar & Co acted as advisor to the shareholders of Creative Group during the entire sale process. The activities consisted amongst others of writing an information memorandum, preparing a valuation analysis, negotiating a letter of intent, structuring of the transaction, coordination of the due diligence process, final negotiations with respect to the share purchase agreement and shareholders agreement and closing of the transaction.
Profile Creative Group
Creative Group started ten years ago as a typical internet start-up when the founders and current shareholders Dirk Ueberbach and Robin Weesie met and decided to build a tool that allowed people to text freely via the internet. Nowadays, Creative Group is among the largest and fastest growing internet companies of the Netherlands (50th place in the Twinkle100 2014, a ranking of the largest e-commerce companies in the Netherlands). The company is now the driving force behind online labels like Beltegoed.nl, Guthaben.de, Mobiletopup.co.uk, Cadeaukaart.nl and Recharge.com.
Profile Soestdijk Capital
Soestdijk Capital is a hands-on private equity firm that focuses on investing in companies that are on a cross-road of strategic directions. Assisting these companies in the process of entering a next development phase is a key role of Soestdijk Capital. The firm assists both shareholders and management teams of their participations in professionalizing the company at an operational and strategic level. Soestdijk Capital’s focus is on growth management and value creation.