Louwman Group (“Louwman”) has acquired a minority stake in Mobility Invest Group (“MIG”) to strengthen their cooperation with MIG and to accelerate MIG’s growth, the roll-out of MIG’s Mobility as a Service (“MaaS”) proposition.
The actual cooperation between Louwman and MIG started in 2019 and is strengthened by Louwman’s participation. Currently, MIG and Louwman work together on the most complete MaaS proposition, with electric car sharing in Amersfoort and Hengelo.
Lindenaar & Co acted as advisor to MIG and coordinated the complete transaction process, including the preparation of the information memorandum and financial model, the evaluation of offers, negotiation terms and transaction documentation, and the coordination of the due diligence process.
Profile Mobility Invest Group
Mobility Invest Group has over 10 years of experience in the mobility sector and operates several businesses, including Mobiliteitsfabriek, Reisbalans and Tripkey. MIG enables its users to use all means of transport with one card or app, providing its users carefree travelling to their destination. Currently, MIG has over 150,000 users and registers millions of travel movements per year. MIG works actively together with a.o. Shuttel-PON, NS, GVB, RET and Qbuzz and integrates mobility from partners as TLS, OV-fiets, Uber, Q-Park, Yellowbrick, Travelcard, Greenwheels, Car2go and Tripmanager.
Profile Louwman Group
Louwman Group is a family business, founded in 1923, and with over 80,000 car sales per year, it is one of the largest automotive companies in Europe.
Louwman Group offers both passenger cars and company cars on the private and business market. Other activities are: leasing and financing, damage repair, parts, logistics and real estate. A separate division is Welzorg which offers customized aids and mobility for the elderly and people with a physical disability. Auto.nl, Driven, Fietsvoordeelshop, Mobility Invest Group and car sharing company WeGo are the latest expansions and participations with which the Louwman Group once again strengthens its leading position in mobility.
Louwman Group works based on a mission: the passion to move people. Customers, employees and society are at the forefront of everything we do. We want to offer them the most suitable mobility. In order to do so, we apply the following four core values: Driven by the customer, keep improving, feel responsibility and together we are Louwman.
In addition to the Netherlands, the company is active in Belgium, Denmark, Sweden and the Czech Republic. The import and dealer companies of the Toyota, Lexus and Suzuki brands form the basis. The Louwman Group also carries the Mercedes-Benz, Peugeot, Ford, Mazda, Mitsubishi, Morgan, Smart, Fuso, TVR, McLaren, Maserati and Daihatsu brands.
About 2,950 people work at Louwman Group. The turnover amounts to approximately € 1.9 billion (2018).