Agtech GPS cattle tracking company Moovement raises funding from Future Food Fund to broaden customer offering, accelerate grow and realise its international ambitions in the US, Africa and South America.
Lindenaar & Co acted as advisor to the shareholders of Moovement throughout the process of raising the growth capital. The activities consisted, among others, of preparing the information memorandum including financial model, identifying potential investors, coordinating the due diligence process and supporting in the final negotiations
Profile Moovement
Moovement was founded within a start-up acceleration program at Rabobank in 2017. In April 2020 the founders spun Moovement out as a new and separate entity. The Company offers beef producers in rural area’s actionable insights and alerts about the state of their herd, in order to manage their cattle in a more efficient and sustainable manner. The Moovement product is a plug-and-play solution, consisting of GPS ear tags, a local LoRa radio network and a mobile app. Moovement is based in Utrecht, The Netherlands and Brisbane, Australia with a team of 10 persons.
Future Food Fund
Future Food Fund is a € 12m seed capital fund, founded and funded by 30 entrepreneurs. With backgrounds primarily in food & agriculture and technology, these entrepreneurs wish to actively contribute to the success of the fund, not only with money, but also with experience and network. Future Food Fund is aimed at Dutch companies that want to impact the food & agricultural sector with innovative technology and/or disruptive business models.